A small business in Aarhus

What began in 1997 as an independent retail business in Aarhus, Denmark, has since developed into an international fashion brand. Minimum arose from the common desire to design clothes that are accessible and yet fashionable, that impress down to the last detail and that are of the right quality and fit.

The vision of Peder Tang

Not backed by any big corporation we are still a proud and independent business spearheaded by our founder and owner Peder Tang

Industry completely

It rewrote horologic history with its remarkable accuracy, smaller size, while at the same time making wristwatches affordable.